Swiss watch manufacturer MIDO took a picture and video to commemorate the 20th anniversary of architectural inspiration with actor Kim Soo-hyun, a brand ambassador, and released the result on May 26th.
Emphasizing Inspired By Architecture as its brand slogan, which means ‘to take inspiration from architecture’, MIDO, as you all know, is famous for drawing inspiration from major architectures around the world for its six main collections. . All Dial is the Colosseum in Rome, Commander is the Eiffel Tower in Paris, Multifort is Sydney Harbor Bridge, Ocean Star is Europa Point Lighthouse, Belluna is London The design of the Royal Albert Hall and Baroncelli was inspired by the Rennes Opera House in France. And to mark the 20th anniversary of Architecture Inspiration this year, replica Mido is releasing limited editions to commemorate the 20th anniversary of Architecture Inspiration sequentially in major collections. New products have already been released in the All Dial, Baroncelli line, and the Time Forum has also been discussed in detail.
Mido brand ambassador, actor Kim Soo-hyeon, narrates a video commemorating the 20th anniversary of architectural inspiration, explaining how the world’s major buildings that inspired the collection fit perfectly with Mido’s core values and aesthetics. He also shows off his wrist-worn all-dial Limited Edition (Ref. M8340.4.B3.11), which mixes natural gestures.
The new all-dial limited edition is limited to 2,022 pieces and comes in a special package with a collectible medallion engraved with the Colosseum like a caseback. You can purchase at SSG.com at Mido offline stores and online in major department stores nationwide.
Regarding this pictorial and video shoot, actor Kim Soo-hyun said, “While filming the video to commemorate the 20th anniversary of the architectural inspiration, I felt once again why the Mido watch has been loved for a long time. It seems impressive,” he added.